Users see various advertising ideas on off -site category email list channels (including but not limited to SEO, SEM, DSP, social media , etc.); Interested users click on the URL link we put into the corresponding site, and the first page they see is the landing page ; Next, users visit our landing page in depth . During this process, users may show their willingness to convert (download, register or try our products or services for free). This process is called user activation category email list complete purchase conversion.
After the user is activated, click on the CTA (Call To Action) to select the category email list product to add to the shopping cart and complete the payment, which is a complete purchase conversion. That is to say, a complete channel process is: off-site channels—displaying advertising ideas—entering the landing page—visiting the conversion copy of the landing page—activating users—submitting an order. case An online education company provides paid training courses, obtains category email list user leads through SEM placement, and then follows up the leads and promotes sales by sales.
At present, it is known that the company category email list invested 10W in SEM in February, obtained 200 complete sales leads, 20 successful sales, and a total sales amount of 100W (customer price 5W). The overall channel effect diagram is as follows: My thoughts on channel effect analysis target now In March, the total sales target increased by 50%, that is, the total sales amount is 150W. How do we need to achieve it? the actual situation of the project The total output category email list target has been determined.