Chalk APP Product Analysis: Content Wins? Or service wins?

This article is a product analysis report of Chalk APP, which mainly includes the following aspects: product function framework, market analysis, user analysis, demand research and function analysis, for everyone to learn and reference together. In recent years, due to the continuous expansion of university enrollment, the number of graduates has also continued to increase, and the employment situation is grim. Coupled with the traditional labels such as "iron rice bowl" and "safety", as well as relatively superior welfare guarantees, the popularity of the civil service exam has not been increasing. However, the traditional offline civil servant training courses often have the characteristics of high price, difficult time arrangement, limited class location, etc.;

With the continuous improvement of users' acceptance of online education and the enhancement of self-improvement awareness among the post-80s and 90s, many online learning software have emerged as the times require. Among them, the chalk public examination personally thinks that it is more representative among vocational education phone number list apps. 1. Product functional framework 1.1 Functional structure diagram 1.2 User path 1.2.1 Use path of practice function 1.2.2 The use path of online courses 1.2.3 The use path of information Q&A 2. Market analysis 2.1 Market Boundaries The positioning of Chalk is based on technology and services, and is a coaching product that uses word-of-mouth to drive and improve user experience. Since its launch in 2014,

Chalk has chosen to be driven by technology. At the same time, it has built its own teaching and research team to develop courses, and uses learning tools such as free question banks as the entrance to quickly acquire users. The "one yuan gift package" launched in early 2016 has received a lot of praise; in the second half of 2017, the business of chalk has expanded to teachers, accounting, finance, medical care, construction, IT, English, postgraduate entrance examination, examination and other fields. The recently launched circle function complements the social needs of users. At the same time, using the current mainstream deep learning technology,