Using a portal as an example, let's explore the importance of keeping content updated. For senior website SEOers, the key to getting a high ranking for a portal site is to keep filling it with fresh, high-quality content. The constant addition of fresh content enables a large number of pages on the portal site to be indexed by search engines and has the opportunity to seize more keywords; the high quality of the content makes these content constantly cited outside the site, increasing the site's weight. At this point, enterprises should follow the portal station, inject more fresh and high-quality content into the website, and insist on updating to accumulate weight and seize the ranking.
The regular columns of the Internet Marketing Enterprise Station, such as corporate news, product introduction, and corporate profile, only touch the content related to the company, and the keywords involved are very limited. It is suggested that the corporate website should establish an independent information column according to its characteristics. Enterprises that only provide products or services to a small number of people: such as manufacturers of industrial machinery, law firms, etc., such enterprises may consider establishing information columns such as encyclopedias, questions and answers, expert lectures, etc., while keeping the website promotion and updating, pay attention to The quality of the article, authoritative articles are more likely to be cited outside the site.
Build an enterprise news column, and import an enterprise station whose homepage weight
cannot independently build an information column. It is suggested that the focus of the update should be placed on the enterprise news section. Compared with the top strategy, the update volume of the middle strategy is much less, the site collection volume is much less, and the effect of the keyword ranking is also a lot worse.
The content team with SEO awareness
can provide high-quality and original content for the website promotion enterprise station in a long-term and stable manner around the keywords; strong technical support;
can timely build a new content platform for the enterprise station according to the requirements of the optimization team .
News content is consciously organized around keywords: This requires the network marketing enterprise staff who write news content to first receive training in SEO content construction, and consciously consider the keyword layout when writing.
Keyword layout for detail pages
The detail page mainly refers to the specific detail page of news and products. When it comes to the keyword layout of the detail page, first of all, let’s talk about the title setting of the detail page. The title of the detail page usually uses h2 and h3 tags, and it can be appropriate in the title. Put in keywords to optimize. Of course, each article also has a meta section, such as a filter article, where keywords can be laid out in title:, long-tail keywords can be laid out in Keywords: medium, and descriptive information containing keywords is set in Deion.
In the content of the article, the density of keywords generally needs to be controlled at about 2%-8%, and generally 2-3 are the best (one for each of the first paragraph, middle and last paragraph of the article).
For the display effect of keywords in the article, it is recommended that the keywords at the beginning of the article be bolded, use strong tags as much as possible, and use b tags less. Links to SEO-optimized website's homepage through anchor text links.
Like product pages that generally contain pictures, the pictures must use alt tags, and the text should be set to keywords related to the content. We all know that search engines do not recognize pictures. Only search engines with alt attributes can capture pictures. information, which is more conducive to seo optimization.
Attachment: Build highly sticky content
When it comes to website promotion, the first thing most webmasters think of is how to quickly increase website traffic, but they ignore a very important factor, which is website stickiness.
Just imagine, if every visitor comes to your telemarketing list website and leaves immediately without finding what they want, no matter how high your traffic is, no matter how much you increase your traffic, it will be useless. In the final analysis, website stickiness is the key to the future development of the website, which leads us to today's topic, how to improve website stickiness. That is, make every visitor to your site stay as long as possible, see as many pages as possible, and come back as often as possible.
So how to improve website stickiness?
I believe that there are many related articles on the Internet that have elaborated on this topic, such as attracting visitors through original content to improve website stickiness, or constantly providing new and old website visitors with free information to retain them. There are many methods, and it can be desc