Dianping adopts the layout method of two-line executive list graphic list, which highlights the display of pictures and videos, and wonderful pictures and executive list videos can quickly attract users' attention. Word of mouth adopts a single-line graphic and text list layout method, and the page focuses on the display of business information. Users can quickly understand information such as business preferential packages and geographic locations.
Analysis of page content differences executive list Recommended page information sources Public Comments: UGC mode is adopted, and the content of the page is composed of pictures/videos + texts (26 characters in the user comments) that are evaluated by users. Word of mouth: The information on the page comes from the pictures provided by the merchant, the executive list preferential packages, and the scores and geographic locations of the system statistics.
The public comment page information adopts the executive list UGC model, and the content is more productive and more diversified, which can meet the needs of users with different "tastes". In addition, the UGC model strengthens the community attributes executive list of Dianping, which helps to improve user stickiness. The content of the word-of-mouth page comes from the business and the system, which can help users quickly understand business information and make choices.