We've already seen evidence that CTR matters to Google. So how do you increase your Google CTRs - not just for a few days, but sustainably? You should focus your efforts on four key areas: Advertising Continue reading below Optimize pages with low organic quality scores: Download all your query data from Google Search Console. Sort your data, determine which of your pages have a lower than average CTR, and prioritize them. Don't risk turning one of your unicorn pages with an awesome CTR into a donkey with a terrible CTR! It's much less risky to turn a donkey into a unicorn! Combine your SEO keywords with emotional triggers to create compelling headlines: Emotions such as anger, disgust, affirmation, and fear are proven to increase click-through rates and conversion rates.
If everyone you want to beat has already designed optimized title tags, then packing an emotional portfolio will give you the edge hair masking service you need and make your listing stand out. Work to improve other user engagement metrics: Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g., time on site and bounce rate). This is a signal of critical relevance! Google has enough data to know expected conversion and engagement rates based on various factors (e.g. industry, query, location, time of day, device type). If your content performs well, you will likely get a ranking boost. If your content performs poorly, there isn't necessarily a penalty, but you definitely won't get bonus points. Use social media ads and remarketing to increase search volume and CTR: Paid social ads and remarketing display ads can generate serious awareness and exposure at a reasonable cost (no more than $50 per day ).
If people don't know about your brand, bombard your target audience with Facebook and Twitter ads. People who know your brand are 2x more likely to click and convert! Just say no to low Google CTRs! You want to make sure your pages get as many organic search clicks as possible. This means that more people visit your site, which will send important signals to Google that your page is relevant and awesome. Our research also shows that higher-than-expectation user engagement metrics translate to better organic rankings, which leads to even more clicks on your site. Don't settle for average CTRs. Be a unicorn in a sea of donkeys! Increase your CTRs and engagement rates! Optimize now! This article originally appeared on and is republished with permission.