From Virtual Idols to "Internet Celebrities

In fact, the topic of virtual idols has become popular in the early years, but most of them still belong to a vertical niche in the two-dimensional circle. Among them, the most popular is Hatsune Miku. In the past ten years of Hatsune Miku's activities, it has broken the gap between "two-dimensional" and "three-dimensional", driving a consumer market of more than 10 billion yen, concerts, The commercial value of endorsements and derivatives is not even inferior to that of many real idols. The domestic virtual idol broke out in 2017, and a very important reason is that in 2017, the two-dimensional economy has been released unprecedentedly. According to the "2017 China Online Animation Market White Paper", in 2017, the total output value of my country's animation two-dimensional industry reached 150 billion yuan,

Accounting for 24% of the total output value of the cultural and entertainment industry. During the outbreak period, it is expected to exceed 200 billion Fax List yuan in 2020. It was also in this year that Luo Tianyi, the most successful domestic virtual idol, began to exert his strength. In the first offline concert in June 2017, 500 SVIP infield tickets were sold out within 3 minutes, and then A series of breakthroughs have been launched, including advertisements and game endorsements for Changan Automobile, Bright Dairy, Semir casual wear, Pechoin skin care products, and KFC. As the so-called Spring River Plumbing Duck Prophet.

The first thing that was perceived by the outbreak of the two-dimensional economy was capital, and it was also during this year that capital parties entered the game one after another. According to the "Beijing Business Daily" report, 14 virtual idols were born in 2017 alone. But the good times didn't last long. Although the emergence of a large number of virtual anchors made the industry look prosperous for a while, the congenital ills of virtual anchors made Luo Tianyi the only one who really broke the circle in China even today. On the one hand, it is subject to the shaping cost of virtual anchors. Generally speaking, the composition of a virtual idol requires preliminary art design.