Email marketing is that tool that many considered dead a while ago, but today it is still one of the tools that brings more conversions and quality visits to ecommerce. And all this at a very low cost per impact, which makes its profitability very high. As we Israel Phone Number List have already seen in other articles on this blog, remarketing is a super-effective strategy to keep in touch with the user throughout their entire journey and guide them towards conversion. So let's see how we can combine retargeting and email marketing to multiply the roi Israel Phone Number List and conversions of your brand. Do you want to know how to remarket on facebook, instagram, google, linkedin and twitter? Click here and download our free course. How to do remarketing in email marketing what is remarketing in email marketing and how does it work? Email remarketing or email retargeting
Consists of sending personalized emails to users who have already interacted with our website, in order to encourage them to carry out a Israel Phone Number List certain action: purchase, Israel Phone Number List conversion, registration, etc. The basic scheme of remarketing works the same way on all platforms. First of all, we need the user to visit our website or interact Israel Phone Number List with some content of the brand. This helps us identify you with a cookie and add you to an audience or remarketing list , which groups users who share certain characteristics (for example, having visited our website in the last 30 days). And lastly, we launched an ad campaign exclusively targeting users on the list. Remarketing allows us to fully personalize our target audience based on their behavior, improve brand recall, and meet various marketing objectives, such as improving conversions.
This is a very useful strategy for any brand that advertises online. The 4 types of retargeting in email marketing when Israel Phone Number List considering a remarketing strategy in email marketing , we have different options to capture our audience and send them a personalized message. We are going to see 4 very common tactics. 1) direct the user to a landing page with an integrated pixel in this case, we use our own email database , that is, a list of users who have voluntarily left Israel Phone Number List us their email to receive communications from the brand. Then, we send them to our website to start tracking them and impacting them with personalized messages. Let's see it step by a landing page with a tracking pixel installed. Naturally, the content of this landing will be related to the product or service that we want to promote. Use your favorite server to send an email to your previously c