In general, posting content to guest blogs and external websites has been badly received in the last 18 months. Like the directory links before them, guest posts have become another underrated, unloved brand and proficiency-building tactic, and it needs to change. This three-step guide to guest blogs provides an invigorating approach to placing content posted on external websites that facilitate digital marketing. Negative coverage behind guest posts In May 2017, Google issued a warning to increase the risk of a low-quality, spam-like approach to guest blogs.
Here are some features to keep in mind when creating guest posts in line with Google's best practices: In particular, avoid overuse of keywords in link anchor text. Make sure your content is unique and written by experts in the field. Avoid placing thin color correction services content (often caused by scraping and diverting the same post). Limit the amount of links you follow (including a single domain). There were two effects of Google's warning. People spend less time creating content for deployment on external websites. Website owners have removed the "Write for us" section, making it difficult for guest contributors to easily submit content.
Many have begun adding new contributors only by invitation. advertisement Continue reading below Today's guest blog opportunity Whenever Google warns us about using previously prolific tactics for digital marketing (especially SEO), we can also see it as an opportunity. Google has scared many people from this tactic. In other words, fewer people will actively post as guests. Fewer people are effectively posting guest posts. But for those who dare to do it (and do it the right way), guest blogging has many advantages. This will continue to be true for the foreseeable future.