Market analysis revolves around "how to analyze consumers and their needs, and how to verify that products meet their needs". Market analysis is a booster for product success. Let's learn how to conduct market analysis. This article is suitable for people in finance, investment, consulting, entrepreneurship, Marketing, and corporate strategic decision-making . According to the main application scenarios of the market analysis content, here are three parts to tell you: The first demand analysis, the second consumer research, the third how to verify whether their products meet the needs of users and some skills in analyzing market demand.
Applicable object: It is very suitable for recommending to the person in charge of developing new products and services. The content of this article: how to analyze consumers and consumer needs, how to verify that the product meets the needs. 1. Why do mobile number list market research The main reason why many failed startups fail is to rashly develop products without understanding the needs of users. According to the data, this reason accounts for 42% of the total respondents, and other reasons are relatively minor.
From the data, it can be seen that the innovation and failure of most products in the market are mostly in the process of product production and innovation: only thinking about what you can, have, and can do. Example : I have encountered this situation a lot at my current company as well as at my previous company. They will make products and services that they think are good based on their existing situation and capabilities, but in fact, the impact on performance and related indicators has little effect. Market research is actually a research method to understand the needs of users. Let’s talk about it with a few more somatosensory examples: what is the situation of making a product without doing market research (refer to the following picture).