Product channel: In addition to the core functions, such as Google's search, WeChat Moments and SMS, the product also includes the so-called "growth and retention job function email list functions", such as landing pages, registration and activation processes, job function email list notifications/messages, Gamification incentives, SEO, in-product virus mechanisms, etc. In-depth understanding of these areas will help growth hackers to effectively interact with users through the medium of products;
Traditional channels: This is a bonus channel, although job function email list traditional media are not in the main toolbox of growth hackers, but if you happen to have some knowledge of these channels, they will come in handy as the company grows, such as media (TV/radio/print) ), PR, branding, sales, cooperation, etc. In the skill pyramid of growth product managers, the job function email list basic layer is the foundation for entry, which can be mastered through short-term learning and practice; the expertise layer is in the middle,
Which is the foundation of one's life. job function email list Unique "selling point"; the channel layer is at the top, and it is a battlefield for head-to-head confrontation with users and competing products when growing, but the change in the channel layer is also the fastest among the three layers. Therefore, from the perspective of personal development, it is best to specialize in job function email list several mainstream channe (Tencent, Baidu, Toutiao and Taobao), dabble in other channels, and actively try new channels to form