who will be susceptible to the bulk sms mailing saves on cost and also protects the investment in the database, by not exposing recipients to volumes of unwanted and irrelevant mail. The most important question to ask when investing in an external list is bulk sms how accurate it actually is. The source of many lists may be suspect as they are frequently derived from subscribers to magazines or respondents to free offers. This audience may not be the ideal prospects to your campaign, bulk sms but then again this may be the only way in which you can reach your target market.
Lists may also be bulk sms out of date, for instance 12 per cent of the UK population changes address every year, which means they may need 'cleaning' (for example, to remove duplicate entries or to update contacts within organisations). Usually the bulk sms only adequate way of finding out how useful a list really is, is to run a test mailing, even though it might represent an investment of time and money. As mentioned above, the most productive mailing list is one that you have compiled bulk sms yourself. Unfortunately, these lists are often the most neglected.
For most direct bulk sms marketing companies, such lists are their single most precious asset. Even in organisations with more general fields of operation, the data obtained as a result of those operations (enquiries, face-to-face selling, exhibitions, bulk sms direct mail, etc.) should all be regarded as highly valuable. Data should be consolidated and protected so that they are usable, and useful, as a direct input to all marketing activities - especially for precision marketing. When approaching prospective direct marketing companies, it is good to know what kind of products and services to bulk sms expect, and how these can help you in your campaign.