Luckily, as we were finishing up our assessment with lisa, our new marketing director was looking to assess how marketing was being done in this Thailand Phone Number List complex global enterprise. We contributed to this strategic discussion by highlighting some of the Thailand Phone Number List key digital experience issues we had identified. This sensitized our ceo. The necessary high-level support quickly materialized. Not only the cmo intel had 12,500 us web pages.
715 microsites and 324 social media Thailand Phone Number List handles. Intel web portals have proliferated. In one customer segment, customers needed to access more than 20 portals to get the information and support they needed. 85% of intel's digital Thailand Phone Number List assets were owned by people with little or no digital communication expertise who spent most of their time on other tasks. “we had issues with our content strategy, user experience and expertise.
No wonder,” scott says. Rics, intel's decision maker is the vice president of digital content. “that doesn't mean she can answer all the questions,” scott Thailand Phone Number List ays. “she relies on the leaders of our business units to say what aligns with our business Thailand Phone Number List strategy, and then she determines what aligns with the digital strategy that she owns.” this shared ownership was helpful; in many cases, business unit heads don't even know that.