What to Do With Bert & Google’s Local Business Update

Monitoring Google’s algorithm updates is a full-time job — especially considering that Google doesn’t always explain why the SERP (Search Results Page) changes. Generally, these innovations occur in the name of increasing their value in the SERPs. They benefit from websites that produce good, new and relevant content. The song doesn’t change.

BERT Google Algorithm Update

But what happens when traffic to your website is hit? Today, we’re going to talk about two major Google algorithm (ish) updates that have happened in the last few weeks, one “official” and one unofficial. We will also talk about the speech you should use to explain the SEO changes that may or may not have occurred on your website as a result of these changes. Finally, if you’re an advertiser, we’ll talk about the impact of these updates on you.

Check out Google’s top algorithm updates for 2021 here!

BERT (Two Encoder Feedback from Transformers)BERT is, in the words of the famous Ron Burgundy, kind of a big deal. BERT stands for Bidirectional Encoder Representations of Transformers. If you don’t remember it, it can have a small effect on your life. But what you need to remember is:"[BERT] represents the largest increase in the last five years, and one of the largest increases in the history of Research."

It’s Google, talking about the impact of BERT on the world of organic search. BERT started posting the week of October 21, 2019 for questions in English.

What is BERT?

In general, BERT allows Google to better understand words in the realm of search queries .

Now, this is no news. Questions are being addressed more and more every day as users treat their device as a companion, and as voice searches whatsapp phone number list increase. The Hummingbird update, in 2013, was Google’s first popular response to this trend. What makes BERT different, however, is the process of processing and understanding language.

How does BERT work?

BERT is a neural network -based technique for processing natural language prior to training. Destroying it in human language: "neural network" means "signaling of patterns." Natural language processing (NLP) means "a system that helps computers understand how humans communicate." So when the two are combined, BERT is a system that Google’s algorithm uses to understand patterns to better understand how humans interact so that they can return more relevant results to users.